Duct Tape Marketing. Great book! Not as engaging as The Toilet Paper Entrepreneur ( I mean, look at the title!) but for those who don't enjoy bathroom humor and judicious use of the f-word in their business books (like I do), it's a wonderful read. ;-)
New e-book idea: How to start and run your business for FREE! :-)
Been reading. Not as good as hoped: Guerilla Marketing for Free. Better than dreamed: The Toilet Paper Entrepreneur. Next up: Duct Tape Marketing. Also definitely worth a read (but dry): How to Say It, Marketing With New Media.